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10+ years of experience building 360° product, brand, and design strategies that bring ideas to life—from first concept to real-world impact.
BRANDING
PRODUCT DESIGN
WEB
APP
DESIGN SYSTEM
PRINT
CAMPAIGN

DIRECTOR OF DESIGN
PREV. PRODUCT DESIGN LEAD
2019-PRESENT
Vanessa is a multidisciplinary designer and brand strategist with a passion for travel, beauty & wellness, women’s health, and animal care. Her thoughtful, intuitive approach has helped early-stage companies bring clarity to chaos and turn big ideas into beautifully executed products and brands.
Her background spans fashion, product design, branding, and digital strategy—shaped by a deep curiosity about how people live, feel, and connect. Whether leading a product sprint or baking an olive oil cake on a Sunday afternoon, she brings the same calm presence and creative energy to everything she does.
Her work is especially sought after by mission-driven startups, wellness and lifestyle brands, and teams looking to move from 0 to 1 with clarity, consistency, and heart.
Led research and development to establish product-market fit, rebranded the company, and won the 2022 Webby Award for Best Visual Design Aesthetic. Designed and built the entire app and website for a women’s wellness brand, integrating data-driven functionality with a cohesive visual identity to drive significant growth. Spearheaded product innovation through data-informed strategies and mentored designers, fostering a culture of continuous improvement.

For project inquiries and more information, get in touch at vanessa@ness.nyc

Ness is a multidisciplinary designer specializing in branding, design leadership, concept development and product design for startups and early-stage companies. Crafting cohesive digital experiences, product interfaces, and visual identities that drive engagement and growth.

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