Award Winning Digital Designer. New York City.

SPECIALISING IN WOMEN'S HEALTH, WELLNESS, & HOSPITALITY.

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Rosy2_Web
BRANDING
PRODUCT DESIGN
WEB
APP
DESIGN SYSTEM
PRINT
CAMPAIGN
—
DIRECTOR OF DESIGN
PREV. PRODUCT DESIGN LEAD
2019-PRESENT
BRANDING
PRODUCT DESIGN
WEB
APP
DESIGN SYSTEM
PRINT
CAMPAIGN
—
DIRECTOR OF DESIGN
PREV. PRODUCT DESIGN LEAD
2019-PRESENT
OVERVIEW
Led research and development to establish product-market fit, scaling the company from friends and family funding to seed stage, with an upcoming Series A. Rebranded the company, earning the 2022 Webby Award for Best Visual Design Aesthetic, and designed the entire app and website, integrating data-driven functionality to drive growth. Built key features including Live Coaching for group and individual sessions, Quickies, a short-form educational video platform with a provider portal and payment system, a content categorization system for improved search and onboarding, and a modular content system for B2B partnerships to enable quick deployment without development time. Spearheaded paywall A/B testing, optimized conversion, and maintained low churn with a steady 7% conversion rate.
Led research and development to establish product-market fit, rebranded the company, and won the 2022 Webby Award for Best Visual Design Aesthetic. Designed and built the entire app and website for a women’s wellness brand, integrating data-driven functionality with a cohesive visual identity to drive significant growth. Spearheaded product innovation through data-informed strategies and mentored designers, fostering a culture of continuous improvement.
VISIT LIVE APP
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28 Wellness
BRANDING
PRODUCT DESIGN
WEB
APP
DESIGN SYSTEM
CAMPAIGN
—
HEAD OF DESIGN
2023-PRESENT
BRANDING
PRODUCT DESIGN
WEB
APP
DESIGN SYSTEM
PRINT
CAMPAIGN
—
DIRECTOR OF DESIGN
PREV. PRODUCT DESIGN LEAD
2019-PRESENT
OVERVIEW
Refreshed the brand identity to be more uplifting, feminine, and inclusive while preserving its original vision. Strategized and expanded existing features, launching new functionalities to create a more curated user experience. Led the ideation and development of the Get In Sync feature, driving engagement by encouraging users to complete daily cycle-based tasks. Optimized onboarding to increase conversion from free to paid, resulting in a 4% uplift in two months. Built a scalable design system in close collaboration with engineering. Structured an influencer affiliate program and supported an in-app study in partnership with research teams.
Led research and development to establish product-market fit, rebranded the company, and won the 2022 Webby Award for Best Visual Design Aesthetic. Designed and built the entire app and website for a women’s wellness brand, integrating data-driven functionality with a cohesive visual identity to drive significant growth. Spearheaded product innovation through data-informed strategies and mentored designers, fostering a culture of continuous improvement.
VISIT LIVE APP
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Toxic-Breakup
BRANDING
E-COMMERCE
WEB
CAMPAIGN
CREATIVE DIRECTION
CASTING & PRODUCTION
PACKAGING
—
DESIGN CONSULTANT
2024
BRANDING
PRODUCT DESIGN
WEB
APP
DESIGN SYSTEM
PRINT
CAMPAIGN
—
DIRECTOR OF DESIGN
PREV. PRODUCT DESIGN LEAD
2019-PRESENT
OVERVIEW
Developed the website and creative strategy for Toxic Breakup, a supplement designed to support hormonal balance post-birth control. Led the full-scale photoshoot, managing concept development, team assembly, and execution. Created targeted advertising campaigns and established strategic influencer partnerships to drive brand awareness and engagement. Crafted a clear, digestible narrative to educate users on birth control’s effects and the product’s benefits, collaborating with a leading medical expert. Designed an ingredient-focused experience highlighting formulation, usage, and quality assurance.
Led research and development to establish product-market fit, rebranded the company, and won the 2022 Webby Award for Best Visual Design Aesthetic. Designed and built the entire app and website for a women’s wellness brand, integrating data-driven functionality with a cohesive visual identity to drive significant growth. Spearheaded product innovation through data-informed strategies and mentored designers, fostering a culture of continuous improvement.
VISIT LIVE SITE
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Marc-Ange-5
VISUAL DESIGN
WEB
—
DESIGN CONSULTANT
2018
BRANDING
PRODUCT DESIGN
WEB
APP
DESIGN SYSTEM
PRINT
CAMPAIGN
—
DIRECTOR OF DESIGN
PREV. PRODUCT DESIGN LEAD
2019-PRESENT
OVERVIEW
​Marc Ange is a Franco-Italian artist and designer renowned for his creations that blur the lines between reality and imagination. Collaborating with Marc Ange, I aimed to create a website that showcases his stunning furniture and photography at the forefront. By employing clean typography, harmonious colors, and a minimalistic design, the website serves as a canvas that allows his work to shine, reflecting the elegance and innovation inherent in his creations.
Led research and development to establish product-market fit, rebranded the company, and won the 2022 Webby Award for Best Visual Design Aesthetic. Designed and built the entire app and website for a women’s wellness brand, integrating data-driven functionality with a cohesive visual identity to drive significant growth. Spearheaded product innovation through data-informed strategies and mentored designers, fostering a culture of continuous improvement.
VISIT LIVE SITE
DIVA GroupDIVA GroupDIVA GroupDIVA GroupDIVA GroupDIVA GroupDIVA GroupDIVA GroupDIVA GroupDIVA GroupDIVA GroupDIVA GroupDIVA GroupDIVA GroupDIVA GroupDIVA GroupDIVA GroupDIVA GroupDIVA GroupDIVA GroupDIVA GroupDIVA GroupDIVA GroupDIVA GroupDIVA GroupDIVA GroupDIVA GroupDIVA GroupDIVA GroupDIVA Group
Diva Group 3
PRINT
MARKETING
CAMPAIGN
—
DESIGN CONSULTANT
2018
BRANDING
PRODUCT DESIGN
WEB
APP
DESIGN SYSTEM
PRINT
CAMPAIGN
—
DIRECTOR OF DESIGN
PREV. PRODUCT DESIGN LEAD
2019-PRESENT
OVERVIEW
DIVA Group has been a leading curator of modern and contemporary furniture, lighting, and accessories for nearly four decades, representing brands like B&B Italia, Cassina, Maxalto, Flos, Lumina, and Bocci. In collaboration with them, I developed email campaigns, social media content, and print materials, creating visually compelling designs that reflect their refined aesthetic. By ensuring cohesive messaging and aligning with their commitment to excellence, the marketing materials effectively showcase their curated collections and reinforce their reputation as a leader in modern design.
Led research and development to establish product-market fit, rebranded the company, and won the 2022 Webby Award for Best Visual Design Aesthetic. Designed and built the entire app and website for a women’s wellness brand, integrating data-driven functionality with a cohesive visual identity to drive significant growth. Spearheaded product innovation through data-informed strategies and mentored designers, fostering a culture of continuous improvement.
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Robert-Half
ICONOGRAPHY
VISUAL DESIGN
WEB
APP
DESIGN SYSTEM
MARKETING ASSETS
—
LEAD VISUAL DESIGNER
2018
BRANDING
PRODUCT DESIGN
WEB
APP
DESIGN SYSTEM
PRINT
CAMPAIGN
—
DIRECTOR OF DESIGN
PREV. PRODUCT DESIGN LEAD
2019-PRESENT
OVERVIEW
Designed and launched the Robert Half Career Finder, a new job-seeking platform built from the ground up to be visually compelling and highly intuitive. Led the design of both user-facing platforms and the recruiter portal, balancing simplicity with functionality. Created a custom iconography system to enhance navigation and ensure a cohesive visual language. Introduced a drag-and-drop workflow for seamless hiring management and personalized job matching to reduce search fatigue. Streamlined information architecture for effortless navigation, resulting in a 75% faster job discovery rate and a 60% increase in recruiter efficiency. Built a fully integrated, cross-platform experience that set a new industry benchmark for career discovery.
Led research and development to establish product-market fit, rebranded the company, and won the 2022 Webby Award for Best Visual Design Aesthetic. Designed and built the entire app and website for a women’s wellness brand, integrating data-driven functionality with a cohesive visual identity to drive significant growth. Spearheaded product innovation through data-informed strategies and mentored designers, fostering a culture of continuous improvement.
VISIT LIVE SITE
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BSW
PRODUCT DESIGN
WEB
APP
USER JOURNEYS
—
VISUAL DESIGN LEAD
2018
BRANDING
PRODUCT DESIGN
WEB
APP
DESIGN SYSTEM
PRINT
CAMPAIGN
—
DIRECTOR OF DESIGN
PREV. PRODUCT DESIGN LEAD
2019-PRESENT
OVERVIEW
Designed and optimized the MyBSWHealth app for Baylor Scott & White, transforming patient interactions in a system handling 6.6 million annual encounters. Mapped user journeys to streamline key actions like booking appointments, accessing medical records, and paying bills, integrating MyChart for a seamless experience. Focused on patient-centric design, bridging complex healthcare processes into intuitive workflows that reduced support inquiries and improved accessibility. The app became the highest-rated patient app in the U.S., earning a 4.7 App Store rating with over 25,000 reviews and winning the Digital Edge 50 Award for digital transformation.
Led research and development to establish product-market fit, rebranded the company, and won the 2022 Webby Award for Best Visual Design Aesthetic. Designed and built the entire app and website for a women’s wellness brand, integrating data-driven functionality with a cohesive visual identity to drive significant growth. Spearheaded product innovation through data-informed strategies and mentored designers, fostering a culture of continuous improvement.
VISIT CLIENT SITE
MoneyGramMoneyGramMoneyGramMoneyGramMoneyGramMoneyGramMoneyGramMoneyGramMoneyGramMoneyGramMoneyGramMoneyGramMoneyGramMoneyGramMoneyGramMoneyGramMoneyGramMoneyGramMoneyGramMoneyGramMoneyGramMoneyGramMoneyGramMoneyGramMoneyGramMoneyGramMoneyGramMoneyGramMoneyGramMoneyGram
Moneygram
PRODUCT DESIGN
ICONOGRAPHY
WEB
APP
DESIGN SYSTEM
—
VISUAL DESIGN LEAD
2019
BRANDING
PRODUCT DESIGN
WEB
APP
DESIGN SYSTEM
PRINT
CAMPAIGN
—
DIRECTOR OF DESIGN
PREV. PRODUCT DESIGN LEAD
2019-PRESENT
OVERVIEW
Redesigned MoneyGram’s digital ecosystem, unifying 45 country-specific websites into a seamless, user-first experience across web and mobile. Streamlined information architecture and introduced localized support to simplify international money transfers, driving +48% higher customer retention and a +34% increase in monthly transactions. Led the creation of an omni-channel design system, integrating agent networks and drag-and-drop personalization tools for scalable content updates. The platform’s success resulted in a +202% YoY increase in app customers, reinforcing MoneyGram’s leadership in global money transfers and setting a new benchmark for fintech usability.
Led research and development to establish product-market fit, rebranded the company, and won the 2022 Webby Award for Best Visual Design Aesthetic. Designed and built the entire app and website for a women’s wellness brand, integrating data-driven functionality with a cohesive visual identity to drive significant growth. Spearheaded product innovation through data-informed strategies and mentored designers, fostering a culture of continuous improvement.
VISIT LIVE SITE
Starwood HotelsStarwood HotelsStarwood HotelsStarwood HotelsStarwood HotelsStarwood HotelsStarwood HotelsStarwood HotelsStarwood HotelsStarwood HotelsStarwood HotelsStarwood HotelsStarwood HotelsStarwood HotelsStarwood HotelsStarwood HotelsStarwood HotelsStarwood HotelsStarwood HotelsStarwood HotelsStarwood HotelsStarwood HotelsStarwood HotelsStarwood HotelsStarwood HotelsStarwood HotelsStarwood HotelsStarwood HotelsStarwood HotelsStarwood Hotels
Starwood Hotels 2
VISUAL DESIGN
APP
—
VISUAL DESIGN LEAD
2018
BRANDING
PRODUCT DESIGN
WEB
APP
DESIGN SYSTEM
PRINT
CAMPAIGN
—
DIRECTOR OF DESIGN
PREV. PRODUCT DESIGN LEAD
2019-PRESENT
OVERVIEW
Led visual design for the Starwood Hotels & Resorts mobile experience, creating a cohesive, high-end digital presence that unified 11 luxury hotel brands within a single app. Designed an intuitive UI that seamlessly integrated SPG loyalty rewards, booking functionality, and personalized content tailored to users’ locations and preferences. Played a key role in developing the industry’s first-ever keyless hotel check-in, earning recognition from Apple’s iOS launch and 2014 Keynote presentation. The app drove 1000% mobile revenue growth, transacting over $1B annually, and set a new benchmark for luxury hospitality design.
Led research and development to establish product-market fit, rebranded the company, and won the 2022 Webby Award for Best Visual Design Aesthetic. Designed and built the entire app and website for a women’s wellness brand, integrating data-driven functionality with a cohesive visual identity to drive significant growth. Spearheaded product innovation through data-informed strategies and mentored designers, fostering a culture of continuous improvement.
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WebTPA
ACCESSIBILITY
PRODUCT DESIGN
APP
DESIGN SYSTEM
WHITE-LABEL
—
VISUAL DESIGN LEAD
2019
BRANDING
PRODUCT DESIGN
WEB
APP
DESIGN SYSTEM
PRINT
CAMPAIGN
—
DIRECTOR OF DESIGN
PREV. PRODUCT DESIGN LEAD
2019-PRESENT
OVERVIEW
WebTPA is a third-party administrator specializing in customized healthcare benefits administration, offering flexible, client-specific solutions for health systems, self-funded employers, and insurance carriers. Designed and implemented a fully ADA-compliant, white-label platform for WebTPA, balancing brand flexibility with accessibility. Developed a dynamic color compliance system, allowing clients to integrate their branding while maintaining 100% WCAG compliance. Created a custom design system to streamline WebTPA’s core app and its white-label variant, ensuring consistency and ease of use. Optimized illustrations for seamless adaptability across diverse clients. The solution led to an 85% faster client onboarding process, a 50% reduction in support queries, and broad adoption across the organization, setting a new standard for scalable, accessible design.
Led research and development to establish product-market fit, rebranded the company, and won the 2022 Webby Award for Best Visual Design Aesthetic. Designed and built the entire app and website for a women’s wellness brand, integrating data-driven functionality with a cohesive visual identity to drive significant growth. Spearheaded product innovation through data-informed strategies and mentored designers, fostering a culture of continuous improvement.
VISIT CLIENT SITE
NissanNissanNissanNissanNissanNissanNissanNissanNissanNissanNissanNissanNissanNissanNissanNissanNissanNissanNissanNissanNissanNissanNissanNissanNissanNissanNissanNissanNissanNissan
Nissan
PRODUCT DESIGN
WEB
APP
A/B TESTING
PROTOTYPING
—
PRODUCT DESIGNER
2017
BRANDING
PRODUCT DESIGN
WEB
APP
DESIGN SYSTEM
PRINT
CAMPAIGN
—
DIRECTOR OF DESIGN
PREV. PRODUCT DESIGN LEAD
2019-PRESENT
OVERVIEW
Designed a one-page subscription renewal checkout for Nissan, optimizing efficiency and user experience through data-driven iterations and usability testing. Streamlined the flow using tokenized email links, allowing users to bypass login screens for a seamless experience. Conducted six rounds of A/B testing and time-on-task analysis, leading to a 20% reduction in checkout time and a 15% increase in conversion rates. Developed interactive prototypes with InVision and Axure, enabling realistic testing and stakeholder alignment. The result was a frictionless, intuitive renewal process that set a new standard for transactional design.
Led research and development to establish product-market fit, rebranded the company, and won the 2022 Webby Award for Best Visual Design Aesthetic. Designed and built the entire app and website for a women’s wellness brand, integrating data-driven functionality with a cohesive visual identity to drive significant growth. Spearheaded product innovation through data-informed strategies and mentored designers, fostering a culture of continuous improvement.
InfinitiInfinitiInfinitiInfinitiInfinitiInfinitiInfinitiInfinitiInfinitiInfinitiInfinitiInfinitiInfinitiInfinitiInfinitiInfinitiInfinitiInfinitiInfinitiInfinitiInfinitiInfinitiInfinitiInfinitiInfinitiInfinitiInfinitiInfinitiInfinitiInfiniti
Infiniti
PRODUCT DESIGN
WEB
APP
QA TESTING
—
PRODUCT DESIGNER
2017
BRANDING
PRODUCT DESIGN
WEB
APP
DESIGN SYSTEM
PRINT
CAMPAIGN
—
DIRECTOR OF DESIGN
PREV. PRODUCT DESIGN LEAD
2019-PRESENT
OVERVIEW
Designed and optimized the InTouch Connected Services platform for Infiniti and Nissan, enabling users to plan trips, control their vehicles remotely, and sync seamlessly across devices. Developed responsive interfaces that adapted flawlessly across desktop, mobile, and in-car screens while ensuring global localization for markets like the U.S. and Canada. Led quality assurance testing across browsers and devices to maintain consistency and collaborated closely with developers to ensure design fidelity. The platform enhanced user convenience and brand consistency, expanding adoption and setting a new standard for seamless connected car experiences.
Led research and development to establish product-market fit, rebranded the company, and won the 2022 Webby Award for Best Visual Design Aesthetic. Designed and built the entire app and website for a women’s wellness brand, integrating data-driven functionality with a cohesive visual identity to drive significant growth. Spearheaded product innovation through data-informed strategies and mentored designers, fostering a culture of continuous improvement.
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HISY
PACKAGING
OOO
CREATIVE DIRECTION
CASTING & PRODUCTION
VIDEO
MARKETING ASSETS
—
DESIGN CONSULTANT
PREV. PRODUCT DESIGN LEAD
2013-2014
BRANDING
PRODUCT DESIGN
WEB
APP
DESIGN SYSTEM
PRINT
CAMPAIGN
—
DIRECTOR OF DESIGN
PREV. PRODUCT DESIGN LEAD
2019-PRESENT
OVERVIEW
Redesigned HISY’s packaging to meet Apple’s strict retail guidelines, ensuring a minimal, high-end presentation following their partnership. Led creative direction for a full-scale photoshoot, hiring models, stylists, and makeup artists, with the resulting imagery featured in packaging and across marketing channels. Designed digital and print marketing assets, including an elaborate CES booth. Directed and produced a video advertisement, overseeing scripting, casting, videography, voiceover, and styling. Played a key role in elevating HISY’s brand presence through cohesive visual storytelling across product and marketing.
Led research and development to establish product-market fit, rebranded the company, and won the 2022 Webby Award for Best Visual Design Aesthetic. Designed and built the entire app and website for a women’s wellness brand, integrating data-driven functionality with a cohesive visual identity to drive significant growth. Spearheaded product innovation through data-informed strategies and mentored designers, fostering a culture of continuous improvement.

For project inquiries and more information, get in touch at vanessa@ness.nyc

Ness is a multidisciplinary designer specializing in branding, design leadership, concept development and product design for startups and early-stage companies. Crafting cohesive digital experiences, product interfaces, and visual identities that drive engagement and growth.

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